Import cheese grew higher in price up to the second half-year period in 2011 because of brisk demand for milk products in newly industrialized countries including Russia and China. However, the worldwide demand did not increase as expected because of economic instability, though demand in newly industrialized countries remains active. In addition, raw milk production is growing in Oceania thanks to good weather, and milk produces in Europe also grows milk production because they did not suffer from a big natural disaster.
Japan consumes about 250,000 tons of cheese annually, of which 80% is import cheese. Oceanian cheese accounts for 70% of the import cheese market. Import natural cheese is mixed with domestic cheese to produce slice cheese. Special sale of cheese is expected to grow popular next year.